International SEO or how to make you business visible worldwide
Today’s markets are no longer defined by borders. Digitalization made it possible to reach potential customers all over the world and obtain more profit from multiple sources. On the other hand, simply translating your content is not enough to obtain a steady flow of international customers – this is where international SEO steps in, making sure your website is visible, relevant, and easy to find for users around the world.
What is International SEO?
International SEO is the process of optimizing your website and online presence for audiences from other countries. While gaining access to a new market outside your country first seems like just a matter of translating your website into a new language, the endeavour of promoting your products and services globally is a lot more complex. The good news is that investing in the services of an International SEO expert is an excellent decision, because you will obtain excellent return on every cent you spend.
Why your business needs international SEO
if you want to reach customers beyond your country’s borders, you will need to master technical SEO and speak your potential customers’ language at the same time. International SEO services enable you to attract qualified prospects from foreign markets, rank well in prominent search engines from other parts of the world, such as Yandex, Baidu, and local versions of Google, and stay ahead of global competitors.
What is included in a successful international SEO plan
International SEO starts with international market and keyword research, allowing you to identify which markets are most likely to bring you profit and which keywords to use for every audience. Next, the International SEO Expert will determine the most suitable structure for your website and use hreflang tags to let search engines know which version of a page corresponds to which language and region. Tehnical optimization and content localization follow shortly, with local link building being the next step after your website starts to come alive. Ultimately, tracking and analytics go hand in hand with continuous optimization, as the website needs to be monitored and updated, depending on what measures deliver the best international SEO results.
The importance of keyword research in international SEO
Identifying the right keywords for various markets requires both SEO and linguistic skills. Using the wrong keywords on a specific market (even if it is gramatically correct) can seriously damage your international SEO performance. Let’s say, for instance, that you are selling accessories for mobile phones in different countries. In Spain, mobile phones are called “móvil”, while Latin American countries call it “celular”, and not using the right term can have a major negative impact on your business’s success. This is one of the areas where the international SEO expert steps in and identifies the keywords with the highest search volume in that country or geographical area.
Mistakes to avoid in international SEO
International SEO is a lot more than just translating your website automatically and posting its content in several languages. By taking this superficial approach, you will most definitely do at least one of the following mistakes:
- Ignoring cultural and linguistic nuances by merely translating the website and not localizing it;
- Using the wrong domain or URL structure;
- Overlooking technical international SEO for each region that you target;
- Not tracking performance by each country.
By calling to the services of an International SEO Expert you will make sure to avoid these common pitfalls and get the best from International SEO Services.
Measuring the success of international SEO efforts
Evaluation is a vital part of our international SEO process. Our customers end up saying ”Great SEO service, we saw measurable growth fast.” not because they like working with us or just because more customers have started buying from them, but because we provide analytics demonstrating the international SEO results we achieve and help them understand how and why our approach works. Our reports include organic traffic analytics, keyword rankings, conversion rates, click-through rates (CTR), bounce rates, domain authority, and backlink profile, all available for consultation to our clients, in a format that is easy to understand.
Do you want to make sure your website’s structure and contents match the cultural preferences of a new market you are looking to enter? Boost your rankings – talk to our International SEO experts today!
